TOP 6 ONLINE MARKETING TRENDS FOR 2015

1. Mobile optimization is a must, again

Mobile optimization had a significant priority for most businesses this year, but a lot of companies had ignored this trend postponing mobile optimization for the next year thus losing prospects every second. 2015 will be the year that mobile optimization will literally call the shots invading new internet grounds. However, simply having a responsive website or mobile application will not be enough, businesses will have to focus on mobile-optimized content as well as SMM (Social Media Marketing).

As we know, recently Google has stated that mobile usability is now going to affect the search results. In confirmation of this statement Google has launched a new feature in Google Webmaster Tools called Mobile Usability. Respectively, in 2015 many businesses will have to finally integrate mobile into all areas of their digital. This means fully responsive websites, mobile advertising networks as well as separate content for mobile websites. 

Also, many businesses will start developing and implementing mobile social media strategies that consider the process of how mobile users consume and interact with content in social networks.

Continue reading 5 more online marketing trends for 2015 at www.ukietech.com/blog/marketing/top-6-online-marketing-trends-for-2015